Digital Marketing Diploma
Course Overview:
This practical and comprehensive course equips learners with the essential skills to plan, execute, and optimize digital marketing strategies across multiple platforms. Participants will gain hands-on experience in campaign setup, performance tracking, and data-driven decision-making. Covering key areas such as SEO, social media, email marketing, paid advertising, and analytics, the course prepares learners to confidently manage digital marketing initiatives that drive engagement and business growth.
Course Objectives:
By the end of this course, learners will be able to:
- Set up and manage digital marketing campaigns across major platforms
- Optimize content and ads for search engines and social media engagement
- Analyze campaign performance using key metrics and dashboards
- Apply audience targeting and segmentation strategies
- Use email marketing and automation tools effectively
- Develop paid advertising strategies using Google Ads and Meta platforms
- Create integrated digital marketing plans aligned with business goals
Overview of Digital Marketing World
- What a digital marketing strategy is.
- How to create an effective plan.
- How to apply these strategies in real life.
Introduction to Content Creation
- Definition of Content Creation.
- Importance in Digital Marketing.
- Types of Digital Content.
- Role in Customer Engagement & Conversions.
Media Buying Using Facebook and Instagram
- Accounts Creation Checklist
- Facebook Ads Manager Navigation
- Campaign Structure and Objectives
- Ad Placements
- Ad Types
- Audience Targeting Techniques
- Budget Management Strategies
- A/B Testing Ads
- Understanding Ads Metrics and Insights
- Exporting and Analyzing Reports
- Campaign Monitoring Strategies
- Reporting and Optimization Techniques
TikTok & Snapchat Ads
- Optimizing Accounts for Ads
- Campaign Creation on TikTok and Snapchat
- Ads Metrics and Insights
- A/B Testing and Optimizations
- Campaign Monitoring
LinkedIn Advertising
- Understanding the Platform
- Building a Professional Network
- LinkedIn Premium Accounts
- Campaign Creation
- Developing a LinkedIn Buyer Persona
- Ads Metrics and Insights
Google Ads
- Overview of Google Ads
- Campaign Types and Structures
- SEO vs. SEM Comparison
- Budget Management
- Payment Models in Google Ads
- Search Campaign Management
- Bidding Management Techniques
- Using the Keyword Planner
- Targeting Content and Audiences
- Google Display Network and Video Ad Formats
- Creating YouTube Ads
AI Tools For Digital Marketing
Curriculum
- 1 Section
- 10 Lessons
- 5 Weeks
Menna El Sayed
Professional Summary
Menna ElSayed is a data-driven marketing strategist and award-winning instructor with 10+ years of experience crafting campaigns that boost brand visibility and revenue. She has:
• Delivered $2M+ in measurable ROI for clients in consumer electronics, energy, and agriculture.
• Trained 500+ professionals in digital marketing, with 90% achieving promotions or campaign success within 6 months.
• Recognized as a Top 10 Digital Marketing Trainer by the Egyptian Marketing Association (2023).
Core Skills
• Strategic Marketing: Built 3 industry-leading brands from scratch, achieving 40% YoY growth.
• Digital Advertising: Managed Meta/Google ad budgets exceeding $500K, with a 22% avg. conversion rate.
• Training Excellence: Designed the "Digital Strategy Lab" course adopted by AUC for corporate training.
Education & Certifications
• Certified Digital Marketing Associate (DMI) | ACIM (CIM UK)
• Meta Social Media Marketing Certified – Applied to optimize ad spend for 50+ SMEs.
• AUC Digital Marketing Certificate – Curriculum advisor for AUC’s 2024 program.
- Understand and implement digital marketing campaigns across various platforms.
- Analyze and optimize campaign performance using key metrics.
- Develop professional strategies for audience targeting, retargeting, and budget management.
- Utilize advanced tools like Google Tag Manager, Analytics, and social media business managers effectively.
- Aspiring Marketers
- Entrepreneurs & Small Business Owners
- Working Professionals
- Students & Recent Graduates
- Career Switchers
- Open to all skill levels
- Basic computer literacy and internet access.
- Willingness to engage in practical assignments and group work.
- English proficiency is helpful, as the course is likely delivered in English.
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