Digital Marketing Diploma
Description
Outline
Curriculum
Materials
Reviews
Course Overview:
This practical and comprehensive course equips learners with the essential skills to plan, execute, and optimize digital marketing strategies across multiple platforms. Participants will gain hands-on experience in campaign setup, performance tracking, and data-driven decision-making. Covering key areas such as SEO, social media, email marketing, paid advertising, and analytics, the course prepares learners to confidently manage digital marketing initiatives that drive engagement and business growth.
Course Objectives:
By the end of this course, learners will be able to:
- Set up and manage digital marketing campaigns across major platforms
- Optimize content and ads for search engines and social media engagement
- Analyze campaign performance using key metrics and dashboards
- Apply audience targeting and segmentation strategies
- Use email marketing and automation tools effectively
- Develop paid advertising strategies using Google Ads and Meta platforms
- Create integrated digital marketing plans aligned with business goals
Overview of Digital Marketing World
An introduction to the digital marketing landscape, covering fundamental concepts and strategies to provide participants with an industry overview.
- What a digital marketing strategy is.
- How to create an effective plan.
- How to apply these strategies in real life.
Introduction to Content Creation
Content creation involves planning, producing, and publishing content in various formats to attract and engage audiences.
- Definition of Content Creation.
- Importance in Digital Marketing.
- Types of Digital Content.
- Role in Customer Engagement & Conversions.
Media Buying Using Facebook and Instagram
Hands-on training to create profitable campaigns on Facebook and Instagram, targeting ideal audiences and achieving business goals.
- Accounts Creation Checklist
- Facebook Ads Manager Navigation
- Campaign Structure and Objectives
- Ad Placements
- Ad Types
- Audience Targeting Techniques
- Budget Management Strategies
- A/B Testing Ads
- Understanding Ads Metrics and Insights
- Exporting and Analyzing Reports
- Campaign Monitoring Strategies
- Reporting and Optimization Techniques
TikTok & Snapchat Ads
Discover how to use TikTok and Snapchat as advertising platforms, optimizing accounts and campaigns for maximum impact.
- Optimizing Accounts for Ads
- Campaign Creation on TikTok and Snapchat
- Ads Metrics and Insights
- A/B Testing and Optimizations
- Campaign Monitoring
LinkedIn Advertising
Leverage LinkedIn to connect with professional audiences, build a network, and launch campaigns.
- Understanding the Platform
- Building a Professional Network
- LinkedIn Premium Accounts
- Campaign Creation
- Developing a LinkedIn Buyer Persona
- Ads Metrics and Insights
Google Ads
Learn the fundamentals of Google Ads and how to create impactful campaigns for various industries.
- Overview of Google Ads
- Campaign Types and Structures
- SEO vs. SEM Comparison
- Budget Management
- Payment Models in Google Ads
- Search Campaign Management
- Bidding Management Techniques
- Using the Keyword Planner
- Targeting Content and Audiences
- Google Display Network and Video Ad Formats
- Creating YouTube Ads
AI Tools For Digital Marketing
AI allows businesses to create highly personalized experiences for their customers. By analyzing user behavior, preferences, and past interactions, AI can help tailor recommendations, content, and even email campaigns to specific individuals. This leads to higher engagement and conversion rates.
Curriculum
- 7 Sections
- 41 Lessons
- 5 Weeks
Expand all sectionsCollapse all sections
- Overview of Digital Marketing WorldAn introduction to the digital marketing landscape, covering fundamental concepts and strategies to provide participants with an industry overview.3
- Introduction to Content CreationContent creation involves planning, producing, and publishing content in various formats to attract and engage audiences.4
- Media Buying Using Facebook and InstagramHands-on training to create profitable campaigns on Facebook and Instagram, targeting ideal audiences and achieving business goals.12
- 3.1Accounts Creation Checklist
- 3.2Facebook Ads Manager Navigation
- 3.3Campaign Structure and Objectives
- 3.4Ad Placements
- 3.5Ad Types
- 3.6Audience Targeting Techniques
- 3.7Budget Management Strategies
- 3.8A/B Testing Ads
- 3.9Understanding Ads Metrics and Insights
- 3.10Exporting and Analyzing Reports
- 3.11Campaign Monitoring Strategies
- 3.12Reporting and Optimization Techniques
- TikTok & Snapchat AdsDiscover how to use TikTok and Snapchat as advertising platforms, optimizing accounts and campaigns for maximum impact.5
- LinkedIn AdvertisingLeverage LinkedIn to connect with professional audiences, build a network, and launch campaigns.6
- Google AdsLearn the fundamentals of Google Ads and how to create impactful campaigns for various industries.11
- 6.1Overview of Google Ads
- 6.2Campaign Types and Structures
- 6.3SEO vs. SEM Comparison
- 6.4Budget Management
- 6.5Payment Models in Google Ads
- 6.6Search Campaign Management
- 6.7Bidding Management Techniques
- 6.8Using the Keyword Planner
- 6.9Targeting Content and Audiences
- 6.10Google Display Network and Video Ad Formats
- 6.11Creating YouTube Ads
- AI Tools For Digital MarketingAI allows businesses to create highly personalized experiences for their customers. By analyzing user behavior, preferences, and past interactions, AI can help tailor recommendations, content, and even email campaigns to specific individuals. This leads to higher engagement and conversion rates.0
Features
- Understand and implement digital marketing campaigns across various platforms.
- Analyze and optimize campaign performance using key metrics.
- Develop professional strategies for audience targeting, retargeting, and budget management.
- Utilize advanced tools like Google Tag Manager, Analytics, and social media business managers effectively.
Target Audiences
- Aspiring Marketers
- Entrepreneurs & Small Business Owners
- Working Professionals
- Students & Recent Graduates
- Career Switchers
Requirements
- Open to all skill levels
- Basic computer literacy and internet access.
- Willingness to engage in practical assignments and group work.
- English proficiency is helpful, as the course is likely delivered in English.
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