Digital Marketing Diploma
Course Overview:
This practical and comprehensive course equips learners with the essential skills to plan, execute, and optimize digital marketing strategies across multiple platforms. Participants will gain hands-on experience in campaign setup, performance tracking, and data-driven decision-making. Covering key areas such as SEO, social media, email marketing, paid advertising, and analytics, the course prepares learners to confidently manage digital marketing initiatives that drive engagement and business growth.
Course Objectives:
By the end of this course, learners will be able to:
- Set up and manage digital marketing campaigns across major platforms
- Optimize content and ads for search engines and social media engagement
- Analyze campaign performance using key metrics and dashboards
- Apply audience targeting and segmentation strategies
- Use email marketing and automation tools effectively
- Develop paid advertising strategies using Google Ads and Meta platforms
- Create integrated digital marketing plans aligned with business goals
Overview of Digital Marketing World
- What a digital marketing strategy is.
- How to create an effective plan.
- How to apply these strategies in real life.
Introduction to Content Creation
- Definition of Content Creation.
- Importance in Digital Marketing.
- Types of Digital Content.
- Role in Customer Engagement & Conversions.
Media Buying Using Facebook and Instagram
- Accounts Creation Checklist
- Facebook Ads Manager Navigation
- Campaign Structure and Objectives
- Ad Placements
- Ad Types
- Audience Targeting Techniques
- Budget Management Strategies
- A/B Testing Ads
- Understanding Ads Metrics and Insights
- Exporting and Analyzing Reports
- Campaign Monitoring Strategies
- Reporting and Optimization Techniques
TikTok & Snapchat Ads
- Optimizing Accounts for Ads
- Campaign Creation on TikTok and Snapchat
- Ads Metrics and Insights
- A/B Testing and Optimizations
- Campaign Monitoring
LinkedIn Advertising
- Understanding the Platform
- Building a Professional Network
- LinkedIn Premium Accounts
- Campaign Creation
- Developing a LinkedIn Buyer Persona
- Ads Metrics and Insights
Google Ads
- Overview of Google Ads
- Campaign Types and Structures
- SEO vs. SEM Comparison
- Budget Management
- Payment Models in Google Ads
- Search Campaign Management
- Bidding Management Techniques
- Using the Keyword Planner
- Targeting Content and Audiences
- Google Display Network and Video Ad Formats
- Creating YouTube Ads
AI Tools For Digital Marketing
Curriculum
- 7 Sections
- 41 Lessons
- 8 Weeks
- Overview of Digital Marketing WorldAn introduction to the digital marketing landscape, covering fundamental concepts and strategies to provide participants with an industry overview.3
- Introduction to Content CreationContent creation involves planning, producing, and publishing content in various formats to attract and engage audiences.4
- Media Buying Using Facebook and InstagramHands-on training to create profitable campaigns on Facebook and Instagram, targeting ideal audiences and achieving business goals.12
- 3.1Accounts Creation ChecklistCopy
- 3.2Facebook Ads Manager NavigationCopy
- 3.3Campaign Structure and ObjectivesCopy
- 3.4Ad PlacementsCopy
- 3.5Ad TypesCopy
- 3.6Audience Targeting TechniquesCopy
- 3.7Budget Management StrategiesCopy
- 3.8A/B Testing AdsCopy
- 3.9Understanding Ads Metrics and InsightsCopy
- 3.10Exporting and Analyzing ReportsCopy
- 3.11Campaign Monitoring StrategiesCopy
- 3.12Reporting and Optimization TechniquesCopy
- TikTok & Snapchat AdsDiscover how to use TikTok and Snapchat as advertising platforms, optimizing accounts and campaigns for maximum impact.5
- LinkedIn AdvertisingLeverage LinkedIn to connect with professional audiences, build a network, and launch campaigns.6
- Google AdsLearn the fundamentals of Google Ads and how to create impactful campaigns for various industries.11
- 6.1Overview of Google AdsCopy
- 6.2Campaign Types and StructuresCopy
- 6.3SEO vs. SEM ComparisonCopy
- 6.4Budget ManagementCopy
- 6.5Payment Models in Google AdsCopy
- 6.6Search Campaign ManagementCopy
- 6.7Bidding Management TechniquesCopy
- 6.8Using the Keyword PlannerCopy
- 6.9Targeting Content and AudiencesCopy
- 6.10Google Display Network and Video Ad FormatsCopy
- 6.11Creating YouTube AdsCopy
- AI Tools For Digital MarketingAI allows businesses to create highly personalized experiences for their customers. By analyzing user behavior, preferences, and past interactions, AI can help tailor recommendations, content, and even email campaigns to specific individuals. This leads to higher engagement and conversion rates.0
Reem Touny
Professional Summary
Reem Touny is a brand strategist, creative director, and marketing consultant with 10+ years of experience helping businesses and founders build meaningful, psychology-driven brands that stand out with clarity, creativity, and emotional impact.
Her work sits at the intersection of strategy, storytelling, and human behavior, partnering with 100+ clients across Egypt, the Gulf, Europe, and the US — from early-stage startups to established companies and personal brands.
Reem is known for turning abstract ideas into clear brand identities, positioning systems, and communication strategies that inspire trust, spark emotion, and support long-term business growth.
Alongside her consulting work, she mentors aspiring marketers, creatives, and entrepreneurs — guiding them to develop strategic thinking, find their voice, and build confident, authentic careers in a fast-shifting industry.
Core Skills
• Brand Strategy & Positioning: Clarifying purpose, audience, and market differentiation
• Brand Identity Development: Translating strategy into visual & verbal expression
• Creative Direction: Design psychology, storytelling, and concept-driven campaigns
• Marketing Psychology & Messaging: Emotion-based communication that connects and converts
• Content & Communication Strategy: Frameworks, narrative structure, and multi-platform guidance
• Coaching & Mentorship: Guiding marketers, freelancers, and founders through skill-building and brand clarity
Education & Certifications
• AI Career Essentials – ALX Africa
• Google Ads Search Certification – Google
• Graphic Design Diploma – Russian Culture Center
• Certified Professional Trainer – City College Oxford
• Viral Marketing & Digital Strategy Diplomas – The CPD Certification Service (UK)
- Understand and implement digital marketing campaigns across various platforms.
- Analyze and optimize campaign performance using key metrics.
- Develop professional strategies for audience targeting, retargeting, and budget management.
- Utilize advanced tools like Google Tag Manager, Analytics, and social media business managers effectively.
- Aspiring Marketers
- Entrepreneurs & Small Business Owners
- Working Professionals
- Students & Recent Graduates
- Career Switchers
- Open to all skill levels
- Basic computer literacy and internet access.
- Willingness to engage in practical assignments and group work.
- English proficiency is helpful, as the course is likely delivered in English.
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