Digital Marketing Advanced Diploma
Description
Outline
Curriculum
Materials
Reviews
Course Overview:
This advanced diploma program provides a deep dive into digital marketing strategies, tools, and platforms. Designed for professionals seeking mastery in digital growth, customer engagement, and campaign performance, the course blends theory with hands-on practice. Participants will explore full-funnel marketing, paid media, SEO, analytics, and AI-powered tools to build and execute high-impact digital campaigns.
This Digital Marketing Diploma is designed to equip participants with a comprehensive understanding of digital marketing strategies, tools, and platforms. The course blends theoretical knowledge with real world applications to empower Participants to drive digital growth, optimize customer engagement, and measure campaign success across digital channels.
Course Objectives:
By the end of this course, learners will be able to:
- Understand core digital marketing concepts and terminology
- Develop full-funnel strategies (Awareness–Consideration–Conversion–Loyalty)
- Build customer personas and map digital journeys
- Execute paid and organic campaigns across major platforms
- Analyze performance using analytics and reporting tools
- Use AI tools for content creation and media planning
- Present a complete digital marketing campaign
Introduction to Digital Marketing & Strategy
Explore the digital marketing ecosystem, core concepts, and strategic frameworks.
- What is Digital Marketing?
- Marketing Funnel Overview
- Strategy vs. Tactics
Building Digital Customer Personas & Journeys
Learn how to create personas and map customer journeys across digital touchpoints.
- Persona Development
- Journey Mapping Techniques
- Funnel Alignment
Content Marketing – Strategy & Planning
Understand how to plan content that aligns with business goals and audience needs.
- Content Strategy Frameworks
- Goal-Oriented Planning
- Content Calendar Creation
Content Marketing – Platforms & Formats
Explore content distribution platforms and formats for different stages of the funnel.
- Social Media, Blogs, Video, Email
- Platform Selection
- Format Optimization
Content Marketing – Creation Tools
Use AI-powered tools to create and manage content efficiently.
- ChatGPT for Copywriting
- Canva for Visuals
- Notion for Planning
Paid Media – Meta Ads – Strategy & Structure
Learn how to structure and launch campaigns using Meta Ads Manager.
- Campaign Structure (Campaign, Ad Set, Ad)
- Budgeting & Scheduling
- Creative Setup
Paid Media – Meta Ads Targeting & Optimization
Master targeting techniques and optimization strategies for Meta campaigns.
- Audience Segmentation
- A/B Testing
- Performance Metrics
Paid Media – Snap chat-Tiktok - LinkedIn Ads
Explore ad strategies for Snapchat, TikTok, and LinkedIn, especially for B2B campaigns.
- Platform Overview & Use Cases
- Ad Formats & Targeting
- Budgeting & Performance
SEO – On-Page Optimization
Learn how to optimize website content and structure for search engines.
- Keyword Research
- Meta Tags & Headings
- Internal Linking
SEO – Off-Page & Technical SEO
Explore backlink strategies and technical SEO elements.
- Link Building Techniques
- Site Speed & Mobile Optimization
- Crawlability & Indexing
SEO – Content & Performance Analysis
- SEO Metrics & Tools
- Content Gap Analysis
- Reporting Dashboards
Google Analytics & Reporting Tools
Use Google Analytics and other tools to measure and report campaign success.
- GA4 Overview & Setup
- Key Metrics: CTR, CPA, ROAS
- Custom Reports & Dashboards
Customer Retention & Loyalty Programs
Learn how to retain customers and build loyalty through digital programs.
- Retention Strategies
- Loyalty Program Design
- Email & CRM Integration
Capstone Project Presentations
Present a full digital marketing campaign developed during the course.
- Project Guidelines
- Group Presentations
- Peer Feedback
Final Assessment + Feedback & Certificates
Complete final assessment and receive feedback and certification.
- Final Exam
- Course Wrap-Up
Curriculum
- 15 Sections
- 44 Lessons
- 8 Weeks
Expand all sectionsCollapse all sections
- Introduction to Digital Marketing & StrategyExplore the digital marketing ecosystem, core concepts, and strategic frameworks.3
- Building Digital Customer Personas & JourneysLearn how to create personas and map customer journeys across digital touchpoints.3
- Content Marketing – Strategy & PlanningUnderstand how to plan content that aligns with business goals and audience needs.3
- Content Marketing – Platforms & FormatsExplore content distribution platforms and formats for different stages of the funnel.3
- Content Marketing – Creation ToolsUse AI-powered tools to create and manage content efficiently.3
- Paid Media – Meta Ads – Strategy & StructureLearn how to structure and launch campaigns using Meta Ads Manager.3
- Paid Media – Meta Ads Targeting & OptimizationMaster targeting techniques and optimization strategies for Meta campaigns.3
- Paid Media – Snap chat-Tiktok - LinkedIn AdsExplore ad strategies for Snapchat, TikTok, and LinkedIn, especially for B2B campaigns.3
- SEO – On-Page OptimizationLearn how to optimize website content and structure for search engines.3
- SEO – Off-Page & Technical SEOExplore backlink strategies and technical SEO elements.3
- SEO – Content & Performance Analysis3
- Google Analytics & Reporting ToolsUse Google Analytics and other tools to measure and report campaign success.3
- Customer Retention & Loyalty ProgramsLearn how to retain customers and build loyalty through digital programs.3
- Capstone Project PresentationsPresent a full digital marketing campaign developed during the course.3
- Final Assessment + Feedback & CertificatesComplete final assessment and receive feedback and certification.2
Features
- Digital Marketing Funnel
- Buyer Personas & Customer Journey Mapping
- Content Calendars & AI-Powered Tools (ChatGPT, Canva, Notion)
- Meta Business Suite & Ads Manager Deep Dive
- Google Ads
- Snapchat, Tiktok & LinkedIn Ads for B2B Campaigns
- On-Page & Off-Page SEO Techniques
- Performance Metrics (CTR, CPA, ROAS)
Target Audiences
- Marketing professionals and strategists
- Digital consultants and agency teams
- Entrepreneurs and business owners
- Freelancers and content creators
- Students and graduates in marketing, communication, or business
Requirements
- Basic understanding of digital marketing principles
- Familiarity with social media platforms and search engines
- Access to a laptop or desktop with internet connection
- Accounts on Meta Business Suite, Google Ads, Canva, ChatGPT (Optional)
- Willingness to participate in group projects and hands-on exercises
Rounds
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