Professional Summary
Reem Touny is a brand strategist, creative director, and marketing consultant with 10+ years of experience helping businesses and founders build meaningful, psychology-driven brands that stand out with clarity, creativity, and emotional impact.
Her work sits at the intersection of strategy, storytelling, and human behavior, partnering with 100+ clients across Egypt, the Gulf, Europe, and the US — from early-stage startups to established companies and personal brands.
Reem is known for turning abstract ideas into clear brand identities, positioning systems, and communication strategies that inspire trust, spark emotion, and support long-term business growth.
Alongside her consulting work, she mentors aspiring marketers, creatives, and entrepreneurs — guiding them to develop strategic thinking, find their voice, and build confident, authentic careers in a fast-shifting industry.

Core Skills
• Brand Strategy & Positioning: Clarifying purpose, audience, and market differentiation
• Brand Identity Development: Translating strategy into visual & verbal expression
• Creative Direction: Design psychology, storytelling, and concept-driven campaigns
• Marketing Psychology & Messaging: Emotion-based communication that connects and converts
• Content & Communication Strategy: Frameworks, narrative structure, and multi-platform guidance
• Coaching & Mentorship: Guiding marketers, freelancers, and founders through skill-building and brand clarity

Education & Certifications
• AI Career Essentials – ALX Africa
• Google Ads Search Certification – Google
• Graphic Design Diploma – Russian Culture Center
• Certified Professional Trainer – City College Oxford
• Viral Marketing & Digital Strategy Diplomas – The CPD Certification Service (UK)